Post by account_disabled on Dec 21, 2023 6:35:22 GMT
Therefore, invest in audiovisual and interactive content : well-produced images and videos, infographics , etc. Native ads Invasive ads became a source of annoyance for users. out of context at the beginning of a page you have accessed. For this reason, two marketing methods have become recurrent: Inbound marketing , aimed at attracting potential users, and native ads . Through native ads it is possible to offer a product in a less invasive way . This is possible because these types of ads are mixed with the virtual environment so that the user does not detect them as advertising, instant content, recommended content, etc. Therefore, avoid invasive marketing strategies and invest in native ads.
Micro-moments Micro-moments are countless moments in our daily Special Data lives that stimulate the use of our smartphones. These micro-moments are made up of searches on our smartphones from "car rental" to "opening hours of pizzeria X." According to Google , these micro-moments make it possible to evaluate the needs that users expect brands to satisfy with relevant information. The challenge for those who have a business and those who work with digital marketing will be to anticipate the micro-moment and offer the user the correct information at the precise time they need.
Custom content Marketing strategies that offer a personalized experience to users are increasingly valued. This personalized experience means providing the customer with the feeling that their needs and preferences are being addressed . To do this, two strategies are essential: adopt intelligent content and personalize messages . Smart content helps identify different personas and, from that, create special communication for each consumer and their needs . And the personalization of messages creates a personal bond between the consumer and the brand/service . And that generates greater performance.
Micro-moments Micro-moments are countless moments in our daily Special Data lives that stimulate the use of our smartphones. These micro-moments are made up of searches on our smartphones from "car rental" to "opening hours of pizzeria X." According to Google , these micro-moments make it possible to evaluate the needs that users expect brands to satisfy with relevant information. The challenge for those who have a business and those who work with digital marketing will be to anticipate the micro-moment and offer the user the correct information at the precise time they need.
Custom content Marketing strategies that offer a personalized experience to users are increasingly valued. This personalized experience means providing the customer with the feeling that their needs and preferences are being addressed . To do this, two strategies are essential: adopt intelligent content and personalize messages . Smart content helps identify different personas and, from that, create special communication for each consumer and their needs . And the personalization of messages creates a personal bond between the consumer and the brand/service . And that generates greater performance.